JA

@byjulieannepugh
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FAT & LAZY 


If computers could talk to humans they’d tell us to get off our arses and figure out what the weather’s like for ourselves.

OCR A, also known as optical character recognition is one of the first typefaces that bridges the gap between the digital and analogue machine. It was used worldwide within banking to reduce human errors and inconsistencies.

To build a relationship with a typeface, I often personify them. In this case the combination of thick lines and monospacing sparked an abrupt, blunt persona.  Logical and direct, if we met OCR A, he may not be the life and soul of the party but he would certainly know be the one to divide the bill appropriately in a restaurant.


Why “Fat & Lazy?”
Why not Fat & Lazy?

How often do we challenge the status quo? Just because a machine can do it, doesn’t mean we should stop learning how to.